Social Media FAQs

Overview

How will Columbia College Giving Day be promoted on social media?

Social media will play a very important role before, during and after Columbia College Giving Day, Tuesday, April 23, enabling you to deliver messages about the event to the entire Columbia College community.
The Columbia College Twitter handle (@ColumbiaColg) will be a hub for Columbia College Giving Day materials.

How can Columbia College Giving Day be promoted?

Alumni and friends can promote Columbia College Giving Day through their social media channels by making people aware of the day and encourage them to give to the Columbia College Fund.
- Individuals can retweet and share information from the Columbia College Twitter page and the Columbia College Facebook page prior to, during and following Columbia College Giving Day.

How do I use my social media channels for Columbia College Giving Day?

You can encourage people to donate to the Columbia College Fund by making people aware of Columbia College Giving Day on your social media channels prior to, during and after Columbia College Giving Day (to thank your donors).
Whenever you post about Columbia College Giving Day, make sure to use the hashtag #CCGivingDay in each post.

How do I change my profile pictures and cover photos for Columbia College Giving Day?

Download Columbia College Giving Day images that can be used for your social media profile picures and cover photos.

How can I promote Columbia College Giving Day on social media before April 23?

Use all of your social media channels to make your followers aware of Columbia College Giving Day.
- Remind followers of the date
- Tell followers what Columbia College Giving Day is
  - See Columbia College Giving Day FAQ for more details.
Recommended frequencies for pre-Columbia College Giving Day posts beginning March 26:
- Facebook: 1x a week
- Twitter: 2x a week
- Instagram: 1x a week

How do I participate in Columbia College Giving Day on April 23?

Use all your social media channels to annouce that today is Columbia College Giving Day. You can also encourage followers to make a gift.
- Tell followers today is Columbia College Giving Day.
- Tell followers how to give to the Columbia College Fund on Columbia College Giving Day
  - Visit the Columbia College Giving Day FAQ for more information.
Recommended frequencies for Columbia College Giving Day posts on Tuesday, April 23:
- Facebook: 3x
- Twitter: 10-15x
- Instagram: 3x

How do I thank donors after Columbia College Giving Day?

Use all of your social media channels to thank friends and contacts for their participation.
- When you thank them for their support, tell them the number of donors and gifts made on Columbia College Giving Day.
  - This information will be posted on the Columbia College Twitter and Facebook on April 24.
Recommended frequencies for Wednesday, April 24:
- Facebook: 1-2x
- Twitter: 2-3x
- Instagram: 1x

What are some social media best practices?

Use the hashtag
- Use #CCGivingDay on every post so that the conversations can be tracked and displayed live on the Columbia College Giving Day website
Tag other Columbia College channels
- Mention @cc_alumni on Twitter or on Instagram, or tag Columbia College or Columbia College Alumni Association on Facebook. Mention or tag other Columbia College channels (a full directory can be found here) when appropriate as well, to encourage sharing.
Be yourself
- Be honest and open about who you are, and be respectful on social media.
Keep the "social" in social media
- Be relevant, add value and keep it conversational. Think about what you like to read on social media, what interests you and what keeps your attention.
Protect private or confidential information
- Keep private or privileged conversations off social media.
Use photos, videos and multimedia
- Images and videos tend to get more people engaged in sharing your post.